Being a Halal, Premium and Natural skincare solution formulated in Japan and Korea, NOIR uses state-of-the-art technology to provide high quality beauty products suitable for people from all walks of life.
Inspired by a glamorous black flower, NOIR represents the inner beauty of women that, with proper care & method, will bloom into full brilliance, translucence, and radiance, glorified by its tagline “Where Beauty Blossoms”.
Since 2017 when Madammu founded NOIR, it was always about empowering women in gaining success and confidence in business. With just 24 team members, the team grew to 1,500 members in the subsequent year. NOIR generated millions of Ringgit in revenue in its first year of operation and became a success story nationwide.
Today, NOIR has become one of Malaysia’s most successful multi-award-winning cosmetics brand, when in 2019, NOIR was named “Best Premium Skin Care Product” in Asia Halal Brand Award (AHBA), listed as Nona Top Beauty Entrepreneur 2020, and won The BrandLaureate e-Branding SMEs Award 2020 award in the category of Skincare and Cosmetic solutions.
Recently, NOIR was also delighted to be the main sponsor of Malaysia’s most popular entertainment programme, the 36th Anugerah Juara Lagu (AJL36), which strengthened NOIR’s presence in the hearts and minds of Malaysians and whoever watching the annual glamourous show.
NOIR now offers more than 20 products ranging from foundation to skincare, cosmetics, health-related products, and beauty supplements
Brave, Energetic, Authentic, Unshakeable, Transformation and Empowering are NOIR’s core values. A contraction of the French word B.E.A.U.T.É, which means beauty is embodied in NOIR’s values. These six values are at the heart of everything and are shared by our people everywhere.
The key to success is bravery.
Be energetic because it is the most important factor in achieving success.
Being authentic allows you to form genuine relationships and leads to greater confidence.
NOIR produces strong-willed women with an unshakeable conviction.
We believe that action and discipline can lead to transformation.
We empower women at all levels to realize their full potential by developing their natural abilities.
NOIR aims to have 1,000,000 customers by 2025 and to be Malaysia’s leading skincare company with 100 women millionaires.
