Eriyca Baiduri, notably known as Madammu, has always have an obsession in beauty and skincare. Her constant and consistent in sharing beauty tips has led her into the health and beauty business herself.
Persistently, Madammu’s live sharing across social media has created a storm in homegrown beauty industry. Her familiarity and proficiency in delivering insightful tips on beauty, especially skincare has inspired her followers to be beauty conscious to distinct skin types and individual challenges in acquiring desired effects of healthy and radiant skin. Parallel to her passion in beauty, Madammu has continuously envisaged in initiating the most ideal halal premium skincare for all. Hence, Noir.
Deriving the idea from a glamourous black flower, Noir, the brand signifies the hidden beauty of every women where absolute nurturing will eventually blossoms to a greater intensity.